Pepsi Pulls Ad Accused of Trivializing Black Lives Matter

Kendall Jenner‘s Pepsi ad sparks backlash


by Sandra Gonzalez @CNNMoney April 5, 2017: 6:27 AM ET with subtext by TEKgirl


 Wendy Williams: ‘Women can’t do it all’ (Maybe she really meant to say: Privileged White Women can’t do it all but still try to convince us they can).

Kendall Jenner’s new ad for Pepsi has fallen flat.

After pumping up the excitement for her new role as a Pepsi spokesperson, the model unveiled her debut ad on Tuesday and quickly became the target of backlash, as did the soda company.

In the ad, Jenner is seen participating in a photo shoot and becomes distracted by a group of protesters. She decides to join them, and toward the end, comes face-to-face with a stoic police officer. She offers him a Pepsi and he accepts the drink before cracking a smile.

The ad was quickly accused of appropriating the Black Lives Matter movement and using social justice to sell soda.

The imagery was also thought by some to be far too similar to photos of Ieshia Evans,
Social media users made comparisons between the image of Jenner and the police officer to a widely-circulated photo of “Black Lives Matter” protester Ieshia Evans when she approached police at a July 2016 demonstration in Baton Rouge, Louisiana.

“Pepsi’s new ad Kendall Jenner ‘ends racism’ by handing police men a Pepsi – Way to degrade 50 yrs of black/minority struggle,” written on Twitter.

“Can you believe Kendall Jenner solved all the Black Lives Matter issues by giving a Pepsi to a cop? inspiring,”

“Next time @pepsi do one where Kendall Jenner marches to Montgomery but the cops don’t bludgeon her because she’s white & has a refreshing @pepsi,” added New Yorker contributing writer Jia Tolentino.

Community organizer Deray McKesson also commented on the ad, tweeting, “If I had carried Pepsi I guess I never would’ve gotten arrested. Who knew?”

The ad was part of what Pepsi was calling its “moments” campaign.

Jenner’s ad was called “Jump In,” “a short film about the moments when we decide to let go, choose to act, follow our passion and nothing holds us back,” according to a company description.

The video goes on and showing various people of color marching and one woman appears to be East-Asian, is a photographer and takes the pictur =e of Jenner giving the Pepsi to the cop.

In a statement to CNN, Pepsi said: “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an import message to convey.”

(Then why specifically appropriate a potentially Pulitzer Prize winning photo.)

Jenner has not weighed in on the backlash (She probably won’t, because I surmise that a squirrel has more political acumen than Jenner)

Side Note:

Actress Joan Crawford (Whatever Happened To Baby Jane) was elected to Pepsico’s board of directors to take over for her deceased husband Alfred Steele’s seat on the board.